Our Craftsmanship

J and C Soft Plastics was founded with a passion for fishing and a dedication to quality. Each lure is carefully handmade, blending traditional techniques with innovative designs to ensure durability and effectiveness.

Six metal molds with a fish design lined up neatly on a bench, showcasing a range of fish shapes; the most prominent fish-...

Our Craft

Each lure is crafted by hand, ensuring unique quality and attention to detail. Our passion for fishing and craftsmanship drives us to create lures that are both effective and visually appealing.

A close-up of a brown crayfish on a rock in shallow, clear water, with rocks scattered below.

Our story

J and C Soft Plastics was born from a love for fishing from 2 cousins, and a desire to make superior soft plastic lures. We started in a small workshop, dedicating ourselves to perfecting every piece using high-quality materials and innovative techniques.

Our process

Every lure is handmade, from selecting the right plastics to shaping and coloring each one. We take pride in our detailed craftsmanship, which results in durable, effective lures designed to catch more fish.

Our passion

Fishing is more than a pastime for us—it’s a passion. We enjoy sharing our handmade lures with fellow anglers and seeing the incredible catches they help secure. Our goal is to enhance your fishing experience with lures built with dedication and care.

Join us

Explore our collection, submit your catch photos, and become part of our community of passionate anglers. We’re here to help you succeed on your fishing adventures.

Six metal molds with a fish design lined up neatly on a bench, showcasing a range of fish shapes; the most prominent fish-...
Lures with various colors and hooks on a white background. There could be a tackle box in the top left of the image.

Contact us

Have questions or special requests? Reach out to us anytime. We’re happy to help you find the perfect lure for your next big catch.